The Pros Are Back: Innovation, Backed by You
Many creators have built crowdfunding into their business model, fueling an ongoing cycle of innovation powered by backers who believe in their vision. Every new campaign builds on what came …
When Code Confronts Fire: Drones and Data in the Battle Against Wildfires
Few challenges test the limits of technology as severely as natural disasters. The day when humanity is fully prepared for them never seems to arrive. Even the most obvious assumptions …
The future of AI-powered insights
Traditional insights work has been archaeological, digging through data to uncover hidden truths about consumer behavior. You’ve excavated preferences, unearthed motivations, and reconstructed decision journeys. This careful, methodical work revealed …
Zeaxanthin boosts immune cells in cancer treatment
A carotenoid that’s already widely available in fruit and vegetables, and as a supplement, has been found to bolster the cancer-fighting abilities of immune cells, making it a promising new …
Warped planet nurseries rewrite the rules of how worlds are born
The textbook picture of how planets form – serene, flat discs of cosmic dust – has just received a significant cosmic twist. New research, published in the Astrophysical Journal Letters, …
Are farmed oysters, mussels and clams the ultimate green foods?
Tuck into a green dish of bivalves Shutterstock/Plateresca Picture an environmentally friendly food. Your mind might turn to the humble lentil, but is it possible to eat more luxuriously while …
Stalagmites reveal devastating droughts that helped spur Maya breakdown
Series of droughts chronicled in cave rocks likely pushed civilization to breaking point
River turbulence can push toxic pollutants into the air
Toxic pollutants from a Southern California river are infiltrating the air. Polluted water surging along a turbulent section of the Tijuana River in San Diego can release toxic gases, including …
Why Alzheimer’s attacks the brain’s memory hub first
One of the first parts of the brain affected by Alzheimer’s disease is the entorhinal cortex — a region that plays a big role in memory, spatial navigation, and the …
Just 1 minute of vigorous exercise a day could add years to your life
Briefly walking up a steep hill counts as exercise Greg Balfour Evans/Alamy If you don’t exercise for the sake of exercising, doing five or six vigorous activities, each lasting just …